LVMH opens hotel in Saint-Tropez



15 June 2012

SAINT-TROPEZ - Just when you thought Saint-Tropez couldn't pack any more ritz, LVMH Moët Hennessy Louis Vuitton goes and opens a boutique hotel right on Place des Lices. White 1921 is located in the former Maison Blanche hotel and features a redesign that includes a new 82-seat garden bar designed by architect Jean-Michel Wilmotte. In true LVMH style, the bar boasts a wine cellar stocked with the conglomerate's most famous Champagne brands, amongst which is an exclusive Moët & Chandon vintage from 1921, a year which is widely considered superior when it comes to European white wines.

With just eight guest rooms (5 rooms, 2 junior suites and 1 suite), expect booking to fill up fast for the season.

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