Anyone who knows New York knows just how much determination it takes to have a boutique opened, much less, four exposed walls in a prime location. Dreams on Air is a concept space that sought to provide a stage for emerging designers, and opened a boutique in March 2017 that shares its ground and shelf space for this purpose. Located in SoHo, its next door neighbors include names from the haute runway. The collections of 30 new designers are presented in rotation, giving each brand its fair of share of exposure. Some of the designers currently on the fashion front row include Korean brand Brown Hat, 8Clothing by FDL, Parasite Eyewear, Ammoment, and NARCISS by Alise Trautmane.