Locally known as ‘The Men’s Street,’ Via Gesù was once inhabited by Milan’s aristocracy. Its luxury credentials have never been forgotten, and the street is still ripe with luxury boutiques, designer shops and open gardens. If bespoke menswear is what you’re after, this is the first place to head to. You will find brands such as Brioni and Caruso, as well as Neapolitan tailor Rubinacci. Further down, high-end grooming and beauty brands such as Acqua di Parma offer wet shaves and treatments.
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