This year’s theme of the SuperDesign Show, organized by SuperStudio, is ‘Time to Color!,’ featuring brands using colour in an innovative way.
For the first time, Ventura Projects succeeded in opening a few of the 300 square-metre spaces under the tracks of Milan's Central Station. The exhibitions were a worthy match to these vaulted-roof halls, above Maarten Baas with his whispering loudspeaker installation, and a blue submarine providing the most delicious street food you could imagine. Margriet Vollenburg, founder of Ventura Projects, was present with Alessandro Mendini (below).
Maarten Baas won a prize in the Milano Design Award 2017, a competition dedicated to installations at Milan Design Week. The top prize went toTokujin Yoshioka for his installation titled S.F. Senses of the Future for LG, but Maarten Baas won the "Best Concept" award designed for the 101 Chair and the Maarten Baas Table produced by Lensvelt.
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The Stendhal Syndrome is when you feel faint surrounded by too much art. You are at risk of something similar in the Lambrate district, where the concentration of so much refreshing, young and original design is incredible.
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A highlight of the Cinque Vie district, near Cordusio, was Cartier with their Precious Garage show at Garage Sanremo, with cases containing Juste un Clou jewellery contrasting with black garage machinery.
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