Claridge’s hotel in London yesterday unveiled its 2015 Christmas tree, designed by Burberry’s Christopher Bailey. The glittering, motion-responsive tree is made up of 100 gold and silver umbrellas that illuminate the landmark hotel’s art-deco lobby. The finishing touch though, is that as guests walk past, 77,000 individual lights will be triggered, sending twinkling beams of light around the hall and up the stairs. Ther lights are meant to represent rain drops – paying homage to the changeable English weather.
Christopher Bailey at the lanuch party for the Burberry tree at Claridge's © Burberry
The structure is six-feet-tall and was assembled on Sunday night, while the hotel slept, ready for a truly festive breakfast yesterday morning. Burberry has also created a Snapchat geo filter that will enable all users to frame their images with the metallic Burberry umbrellas – inspired by those of the tree and featured in their campaign this year.
A launch party for the tree will be hosted in the Claridge’s lobby, by Chief Designer Christopher Bailey, later this week.
Video: Burberry’s Christmas Campaign 2015