If you want to go shopping in London, Selfridges is the perfect starting place. A British department store, Selfridges is known for it's creative and eye-catching window displays as well as quality goods. With a variety of services and specialities, Selfridges offers collections by Gul Hurgel, Antonio Berardi, Alexander McQueen, and other world-famous designer labels. With plenty of shops, numerous restaurants, a rooftop garden, and various activities, Selfridges is a social experience. Considered to be one of the stores to originate the phrase, "the customer is always right," Selfridges is a must-see, and shop, location in London.