The King's Road: Must Visit Boutiques

Shop with the elite from one of the wonderful independent boutiques on London’s King's Road.

Butler and Wilson

Starting from selling antique jewellery at the Antiquarius Market on the King’s Road in 1969, Butler and Wilson has been creating designer fashion accessories to the Women of London ever since. Famed for being the accessories haunt of the stars including; Faye Dunway, Catherine Deneuve and Jerry Hall they have collaborated with designers worldwide. From creating collections for Giorgio Armani and Victoria’s Secret, this sought after brand is one of a kind. Step into their boutique and you will be stepping into a treasure trove of jewels, bags and crystals all waiting to be tried on. We would say make sure you don’t forget your wallet, but we’re sure you will find a beautiful one there too


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World’s End Shop


Opened by Vivienne Westwood at the beginning of her career, the space was initially used to present her seasonal collections. With a shop name that changed depending on the name of the collection, the store finally landed on World’s End; her final collection before parting ways with her partner. Today, Westwood fans flock to purchase the eponymous labels sample collections, offcuts, show jewellery, accessories, DIY items and Gold Label pieces. So if you want a piece of British fashion history, head down to the World’s End Shop, where it’s only just begun.

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Antik Bar


Specialising in original vintage posters covering every subject imaginable, mainly from the late 1800’s and 1900’s. Antik Bar focus on sourcing anything that the customer desires. Hosting regular original vintage poster auctions and exhibitons, Antik Bar is an uber cool establishment right in the heart of the King’s Road. With not many places like this still in existence, it is well worth a trip to their beautiful gallery like store. Pop in have a peruse then pop to one of the lovely bistros next door for a bite to eat.

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The Shop at Bluebird


Part concept store and partly a cabinet of curiosity, The Shop at Bluebird (adjacent to the Bluebird Café) is the jewel in the crown for the King’s Road. Offering an unexpected and qwerky array of men’s and women’s fashion, accessories, trinkets and art: you could spend the whole afternoon here. With every changing collections, there is always something new on offer, with all the collections carefully curated and edited by the excellent buying teams. Drop in too feel a little made in Chelsea for the afternoon.

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For more ideas on where to Do, Dine and Spend in London, visit our destinations pages.


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