Where to shop in Davos and Klosters Freitag

Where to shop in Davos and Klosters

In need of a bit of retail therapy? Then look no further...

More than just a city for sports enthusiasts, Davos’ shops offer Swiss and international luxury brands. On the Promenade, the main street that runs through town, you’ll find luxury clothing, watches, and fine jewellery.

Don’t miss the unique Swiss brand created by Markus and Daniel Freitag. Freitag sells satchels, handbags, phone covers, and bags at the leading edge of Swiss urban chic. These unique hand cut and sewn bags come from materials recycled from truck tarps, bicycle inner tubes and seat belts. Made in Zurich, the product lines include classic business styles and sports designs for the uber hip who yearn to turn their personal fashion statement into a comment on sustainable design. The Davos Freitag store offers a wide selection from the sporty Fundamentals collection to their Reference line.


Blue Lemon intimate apparel, also on the Promenade, displays lingerie for both women and men. Made of fine silk, cashmere, and cotton, these Swiss-made intimates offer exquisite quality to cosy up with on chilly winter nights.

Blue LemonBlue Lemon

The Swiss Alp Fantasy boutique specialises in Swiss items from toy Volkswagens emblazoned with the Swiss flag to mini ski lifts with moving parts. It’s the ideal store for finding Swiss kitsch and gift items for children, family, and friends.

For sports clothes and casual wear, Parsenn Sports below the Seehof Hotel displays a variety of fashions from Bogner’s Fire and Ice collection to Canada Goose, Moonboots, and Rosemunde. Angerer Sports, the Bogner boutique, JetSet, Navyboot, and Bally line the street further down the Promenade and all are within short walking distance from each other. If Swiss watches and fine jewellery are on your shopping list, don’t miss Bucherer’s Rolexes and their collection of Variatissimo armbands in leather and diamonds.

Badrutt's PalacePalace Galerie in St. Moritz, source: Badrutt's Palace

The town of St. Moritz, located about 80 km away, perches over Lake St. Moritz, renowned for its winter polo matches and the exquisite Badrutt’s Palace hotel. The Palace Galerie of shops closest to St. Moritz’s Badrutt’s Palace include Chopard, Bulgari, Louis Vuitton, Trois Pommes, Tom Ford, and Four Emotions, a shop unique to St. Moritz which presents an eclectic blend of furs, jewellery by Sabbadini, accessories, and home furnishings. More upscale high fashion shops line Via Maistra. Shops include Bruno Cucinelli, Hermès, Bulgari, La Perla, and Jimmy Choo. For a truly local luxury item, visit Tabeas Manufaktur on Via Serlas for fur and leather designer handbags created on site.

Related: All the latest from St. Moritz

If you’re still aching for more goodies to fill your bags, a final stop in Zurich’s Bahnhofstrasse district will satisfy with high-end boutiques. And don’t forget the Swiss chocolate. Läderach’s ‘Chocolate Showroom’ at 109 Bahnhofstrasse delights with a choice of fresh and ‘grand cru’ chocolates.

Related: All the latest from Zurich

1 Freitag Davos
2 Blue Lemon
3 Swiss Alp Fantasy
4 Parsenn Sport