In 1833, Peter Jelmoli-Ciolina had an amazing idea: a department store where prices were fixed and could no longer be negotiated between buyer and seller. At the time it was a revolutionary concept. It helped lay the foundations for what still is – 183 years later – one of Switzerland’s most innovative department stores, stocking over 1,000 international labels. Its description 'The House of Brands is entirely justified. Since spring 2016, it has featured the largest shoe department in the country.
Today, Jelmoli is helmed by the charismatic and experienced CEO Franco Savastano, whose career and passion have always been the retail trade. On six floors, located on the legendary Bahnhofstrasse, you will find shopping paradise! A thousand employees of forty nationalities provide service-oriented customer care in accordance with the very latest techniques. In actual fact, its innovative approach ensures that it is always a step ahead: Jelmoli means online and offline shopping, beauty services, fashion for every generation and every occasion, home delivery, restaurants, and the Jelmoli Academy offering professional advice on a whole range of topics, from tea to steak. Last but not least, there is the brand-new 1,400-square-metre men's and women's shoe department designed by Italian starchitect Paolo Lanzi.
Every shoe brand – from chic to casual, from exclusive to very accessible, from high heels to sneakers – is presented in such an artistic way that ‘heaven is a place on earth,’ and not only for shoe fashionistas! A thousand square metres are dedicated to women's shoes and four hundred to men's, with traditional Swiss labels such as Bally, Italian classics such as Sergio Rossi, and international brands including Kurt Geiger, Michael Kors and German designer Steffen Schraut. There truly is something for every taste and every budget!
Britton Stiletto in Red
And what could be better than enjoying a lovely lunch or coffee after a successful shopping trip! The restaurant Sopra on the top floor serves ‘Mediterranean’ cuisine. Almost every day, the Food Market offers sushi and sashimi freshly prepared by mostly Japanese chefs. If you are in a rush, you can simply take it with you. ‘La Bottega’ attracts all Italian food lovers, whether they feel like a good espresso coffee at the bar, or have time to share a glass of wine with some tapas and accompanied by leisurely conversation before heading home.
Steffen Schraut 049 Huntington Beach in Silver
If you are in need of more hearty sustenance and like the idea of a great piece of meat, the ‘Market Grill’ is the perfect place. Its grill was specially imported from New York and it is still very rare in Switzerland. It reaches a surface temperature of 800 degrees, ensuring perfect cooking of the meat. Don’t miss it, but take care not to leave your newly-acquired shoes behind…