Travelling has become one of the the key social status markers our society: it no longer matters so much what you have but what you have done. And in the future this trend is only expected to continue. Oxford Economics estimates that in 2025 global spending on material goods will amount to 1,000 billion dollars a year, while spending on experiences will surge to nearly 1.8 trillion dollars.
In recent months a number of studies have confirmed that Italy tops the list of tourist destinations for high net worth travellers. 2015 has also seen luxury tourism boom in Italy: Federalberghi, the Italian hotel federation, estimates a growth of between 10% and 20% occupancy rates this year, especially in regions with increased supply of high-end hospitality.
It is for these reasons that “Gusto&Lifestyle: The Italian Party” is one of the most important and events on the hospitality sector calendar this year. Taking place at Villa L’Abri in Cannes on 30 November the event will attract some of the most important luxury leaders and influencers from around the world.
“Gusto&Lifestyle: The Italian Party” is the first event celebrating the best of Italy’s hospitality, taste and fine living. It will allow providers of luxury travel to come together and build direct relationships in an event promoting innovation in the Italian luxury travel sector. This exclusive event is for industry experts/leaders and by invitation only.
Villa l'Abri, a former noble residence that was built in 1910, is just outside Cannes and provides a suitably luxurious location for this prestigious event.