Italian childrenswear brand Il Gufo opens its first-ever boutique in Paris, where it has created a naturalistic setting so kids can feel right at ease while shopping. Some of the best architects and manufacturers from the Veneto region, Architect Antognoni and Ezio Orio, Luigi Vettorazzo and their Orvett team joined forces to create the contemporary store.
Il Gufo's first-ever store in Paris, located on 183 Boulevard Saint-Germain
Il Gufo boutique's nature-inspired décor
Coming into the boutique, you will immediately notice a beautifully hand-made tree on the main wall as natural light floods the 40-square-metre space through two large windows. Little white birds on the displays are the perfect shopping companions, while fluffy clouds lining the staircase take you down to the basement floor to browse more collections. Natural materials like hornbeam and oak wood have certified origins, creating a comfortable yet modern look that wonderfully echoes the theme of the fall/winter 2015, “Let's take a walk in our woodland”.
Cloud-shaped fixtures, an innovative use of space in the boutique
Hornbeam and oak wood used throughout the interiors have certified origins
The new collection is a true journey of discovery through the woods: see the colours of orange peel, hot chocolate and neutral shades accentuated by blues, pinks and the brilliant greens of gingko leaves; red berry contrasting the lightest tints reminiscent a frozen lake and winter rose like grays and pinks...on timeless yet fashionable pieces for children dressed as children.
Kids can feel right at home while shopping
Personal touches create a warm setting in store
The season's must-have item for boys and girls is Fleece Couture, in coats with large bows for her and sporty blazers for him. Jacquard alpaca knitwear with a snowfall pattern comes in ribbed 2-tone version and a mohair version. The boy's updated Husky with tartan fabric and colourful striped duffel coat still make a great ensemble, while technowool, velvet and Cordura-inserted down provide extra warmth and texture. Girls will love fluffy pieces like polka dot flannel, silk velvet, taffeta embroidered with wool yarn, and shiny jacquard fabrics. The woodland fairytale is further illustrated with ecofur, tulle, scratched mohair, as well as alpaca and mohair with neoprene.
Fleece Couture comes in a rainbow of colours
Updated Husky with tartan fabric and striped duffel coat for boys
Shimmering white is reminiscent of a frozen lake
A pop of colour plays up classic shades
Choose the best cotton, chenille, velvet and the season's fesatured Fleece Couture for the littlest ones. Taffeta dresses with a bow, and knitwear with colourful pompons are perfect for baby girls, while baby boys will love striped duffel coats and explorer patches. Don't miss the 100% merino wool Capsule Collection in collaboration with the Woolmark Company. Pullovers, cardigans and dresses boast intricate details like a stunning flower made of pure merino wool – a perfect reminder that there is always time for the kids to play outside, after shopping in the French capital.
Taffetta dresses with fur collar are perfect for special occasions
A red berry-inspired ensemble provides both warmth and comfort
Countless styles for even the littlest ones
Il Gufo on 183 Boulevard Saint-Germain
Il Gufo boutiques
Paris: 183 Boulevard Saint-Germain, Tel. +33 (0)1 43 25 18 52
Dubai: Level 2, The Dubai Mall, Tel. +971 (0)4 3308 418
New York: 962 Madison Avenue, Tel. +1 212 5108 707
Milano: Via San Pietro all'Orto 22, Tel. +39 02 3705 9805
Roma: Via del Babuino 65, Tel. +39 06 3217 661
Firenze: Via de' Tornabuoni 9/r, Tel. +39 055 3921 690
Venezia (Treviso): Vicolo Broli 4, Tel. +39 0422 548 844