67th Venice International Film Festival Jaeger-LeCoultre celebrates art and artisanship

by 25 August 2010

The art of making time stand still, of sublimating the moment, of giving life to a work that is unique because it is fashioned by the human hand. The art of revealing an artist’s unique vision of time, of the world. Film-maker, watchmaker, actor, gemsetter… each artist is an artisan of emotions. This year, the Manufacture Jaeger-LeCoultre wished to pay tribute to the talent of these creators of wonderment.

A tribute that could not hope for a finer setting in which to blossom than Venice, cradle of some of the finest artistic crafts. From September 1st to 11th 2010, during the 67th Venice International Film Festival (organized by la Biennale di Venezia), the famous “Mostra” which it is sponsoring for the sixth consecutive year, the brand will unveil its own dream cast of four exceptional creations – each of which will set the stage for a particular kind of handcrafted expertise.

Behind competence lies passion – the kind that drives the artisan and creates the magic spark that nurtures the artist’s work. That which is handed down through the centuries from one generation to the next and is systematically enriched by new human inventions and technological breakthroughs. A passion in perpetual motion, which Jaeger-LeCoultre has chosen to concentrate at the heart of four watch models presented in the City of the Doges during a prestigious gala evening on September 7th 2010.

Celebrating the different forms of know-how cultivated within the Manufacture, these new creations highlight the magic and the virtuosity of the artistic crafts that perpetuate the ties between past traditions and a visionary spirit. Four watches enshrining Jaeger-LeCoultre’s love of detail. Four personalities which, above and beyond watchmaking itself, weave unique ties with Venice, the ultimate city of art boasting a heritage of jealously safeguarded crafts that are unique in the world.

The magic of gemsetting is embodied in an Haute Joaillerie model featuring precious stones transformed into a fairytale white rose. As enchanting as the work of the Venetian artists who have been individually handcrafting the famous Carnival masks since the 10th century using techniques that have been kept secret ever since.

As a loyal sponsor of the Venetian festival since 2005, Jaeger-LeCoultre will be actively involved in all the highlights of the event, adorning the stars with its finest creations and presenting the winners of the Golden Lion awards with a personalised Reverso. Three unique models will thus reward the Best Actress and Best Actor of the year, as well as the Best Film, Golden Lion. They will feature a lacquered engraving depicting the lion symbol of Venice, handcrafted in accordance with the finest traditions, and bearing the inscription “67. Mostra Internazionale d’Arte Cinematografica”.

Finally, this year’s “Jaeger-LeCoultre Glory to the Filmmaker Award” will honour the Indian film director Mani Ratnam, after previously distinguishing Takeshi Kitano in 2007, Agnès Varda and Abbas Kirostami in 2008 and Sylvester Stallone in 2009. The official prize-giving ceremony will be accompanied by the screening of his latest film Raavan, starring Indian movie icons Aishwarya Rai, Abishek Bachchan and Vikram, as well as featuring a soundtrack by two-time Oscar-winning composer A.R. Rahman.

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