Word on the street is that Germany is gearing up to be the next big thing in the luxury world. From its gentrified cities, booming fashion weeks and growing reputation for design, it was about time that luxury industry paid due attention. The city that big brands seem to be setting their sights on isn’t Berlin though, it’s the southern city of Munich. With it’s neo-gothic architecture, excellent food (and beer) credentials and proximity to Switzerland it’s truly a honey-pot of luxury waiting to be uncovered.
Today timepiece creator, Richard Mille, have today announced the opening of his first boutique in Munich, located at the eastern end of Maximilianstrasse, one of the city’s four royal avenues. After opening a number of new boutiques in Europe and the Middle East, this was the perfect time for the brand to open its latest boutique in Germany’s most exclusive city.
Peter Harrison, CEO of Richard Mille Europe, Middle East and Africa commented: “Germany is a new market for Richard Mille, and we are delighted to be opening our first boutique in Munich. I know that everyone in the company is excited to have the opportunity to establish our brand in this historic city, sharing our passion for the mastery of extreme watchmaking, artistry and the famous Richard Mille ‘joie de vivre’.”
The elegant location of the boutique was one thing that inspired Mélanie Treton-Monceyron, Artistic Director for the Maison Richard Mille. After overcoming challenges to design the façade’s frontage in view of the historical building constraints, the new store is the jewel in the crown on this major shopping street. Covering 160 square metres on two levels the store emphasises the masculine aesthetic characteristic of the Richard Mille brand.
The building’s neo-gothic style invited a firm approach to designing the boutique inside, and meticulous attention to the choice of materials. The wall coverings, done in black “elephant hide” leather and Macassar ebony, like the brushed steel edging, distinctly recall the design tropes of Richard Mille’s original boutiques. A veritable return to the brand’s origins, were it not for the natural light playing throughout the space, reinforcing its modernism and gentle curves.
Crackled and mirrored glass also contribute to the boutiques powerfully modern feel, connecting the ground floor with the upper level, which houses a workshop where the watchmaker reigns supreme, entirely dedicated to ensuring the complete satisfaction of passionate Richard Mille wearers and collectors. www.richardmille.com