The Israeli actress and model Bar Refaeli is set to be the first female face of Swiss luxury watch brand, Hublot.
The Swiss watchmaker has up until now been linked with football and motorsports, and in the past has had a strong legion of celebrity endorsers including the American rapper Jay-Z, who even served as the inspiration for the limited edition “Shawn Carter by Hublot” timepieces.
She will now be seen as the face on all promotional posters of the brand and its spots advertising which will launched from early 2015 onwards.
Bar Refaeli previously fronted campaigns for jewellery brand Piaget, and is currently the face of eyewear label Carolina Lemke. She has also appeared in advertising for brands like Passionata, Garnier and Victoria’s Secret, among others.