Bulova Accutron's latest model is a collaboration with brand ambassador Sir Richard Branson, in an edition limited to 500 pieces. A first glance immediately reveals its identity as a watch for globetrotters, with cities denoting 24 time zones inside the bezel, a globe design on the dial, and a red world timer hand. A crown at 2 o'clock controls the world timer function. The 46 millimetre case is in titanium plated with titanium nitrate for extra hardness. It encloses an ETA 2893 automatic movement driving four centre hands,.
The watch has a black croco grain leather strap with titanium deployment. Each watch is marked with its serial number, on the movement bridge, caseback and COSC Certificate that accompanies the watch. It retails at about €3,760.