Swiss watch brand IWC Schaffhausen has long cultivated links to cinema, and not just in the customary quest to get its watches seen on the wrists of big-screen actors. Its success in this area is considerable. IWC watches were worn by leading actors in films such as Wall Street, ocean's 13, and Red. They also appeared in the US serials Grey's Anatomy, Private Practice and Gossip Girl.
At the Cannes International Film Festival, IWC hosted an evening celebrating film and film-makers, inviting guests including Robert De Niro, Ewan McGregor, Gerard Butler, Eric Dane, model Karolina Kurkova, and writer Paulo Coelho.
At the dinner, Terry Gilliam was presented with the Finch's Quarterly Filmmaker Award, together with an IWC watch with an engraved dedication.