Rolex and the quest for precision Featured

The story of iconic brand Rolex specializing in chronograph wristwatches
by 05 December 2011

In 1908, Kulmbach entrepreneur Hans Wilsdorf patented the Rolex watch brand. His ambitious goal was to conquer the market with the wristwatch, which at the time was still rather unfamiliar, and by and large unaccepted. In fact, his contemporaries and competitors continued to rely on pocket watches, because they considered them to be intrinsically more accurate. Undeterred by this, Hans Wilsdorf showed true pioneering spirit: he applied for precision certificates for his wristwatches, which were duly granted. Groundbreaking inventions were to follow: in 1926, the Oyster was the first waterproof and dustproof wristwatch in the world. In 1931, the, the self-winding mechanism was invented. Today, the Rolex wristwatch has attained global iconic status. It is made to last. Of course, the brand introduces new models, to the delight of its fans, at regular intervals.

Oyster Perpetual Cosmograph Daytona
The Cosmograph Daytona, introduced in 1963, is inseparably linked to racing. It allows precise time measurement with accuracy down to 1/8th of a second. Equipped with the recently developed, scratchproof and UV-resistant Cerachrom bezel, the new model features latest technology while paying tribute to its legendary predecessor. The prestigious chronograph has the name “Daytona” in red letters on its dial.

Oyster Perpetual Datejust Special Edition
The Oyster Perpetual Datejust Special Edition is impressive for its streamlined elegance. Featuring a bracelet with a concealed folding clasp, the watch is, like all other Oyster models, equipped with a Rolex self-winding movement. The Datejust Special Edition in Everose gold with a bright mother-of-pearl dial is an extravagant eyecatcher. It’s the first Rolex model ever available in a 34 mm 18-carat Everose gold case.

Oyster Perpetual Day-Date II
The Day-Date was a world first in 1956: it was the first wristwatch to display the days of the week spelled out in full, and it would soon become a symbol for influential people in leading positions. Following this tradition, the Day-Date II is available in a wide choice of languages. It is notable for its majestic 41 mm case, crafted in 18-carat gold or in platinum, equipped with the “President” bracelet for optimum comfort on the wrist.

Further reading:
Rolex Deepsea
Rolex, a by-word for mechanical chronograph watches

Rolex boutiques worldwide