Watch personalization for lasting value Featured

Jaeger LeCoultre, Montblanc, Vacheron Constantin and other brands
by 20 July 2011

Time can be a subjective matter and the watch that you choose to wear is a reflection of your personality and lifestyle. The world’s most prestigious watch manufacturers have been offering personalization options for over a century. Whether it’s an engraving or a one-of-a-kind piece, your time instrument is truly your very own.

Instead of carrying a photo of your loved ones in your wallet, how about having it enamelled onto your timepiece? It is amazing to see how much enamel masters can do on a surface as small as the back of a watch. At Jaeger-LeCoultre, you can bring your idea to the boutique, whether it’s the portrait of your child or the emblem of your polo club, and have your Reverso watch personalized. Alternatively, you can have a 2-letter initial engraved on it, in the style and position that you want, on a complimentary basis within three months of your purchase. This is particularly meaningful since this year is the Reverso collection’s 80th anniversary.

Engraving and enamelling are classic craftsmanship that are meant to last for a long time. You do want to be sure that whatever you choose – a date or a picture – has a truly significant meaning for you before having the permanent touch applied to your watch.

Besides engraving and enamelling, a one-of-a-kind timepiece can be created just for you. Stop by the Montblanc Paris flagship and hear about the one-off watches ideas that have recently been manufactured at the brand’s Villeret workshop in Switzerland: a set of two watches with complementary dragon design for ‘him and her’ painted on enamel; Mount Fuji depicted on the beautifully enamel dial of the Grande Seconde Au Centre Retour à Zero; the Grand Tourbillon Heures Mystérieuses with a special hand-engraved motif on the cut-out dial, showcasing the tourbillon movement.

You can take an active part in the design of your watch and follow every step of the creative process via webcam, no matter where you are in the world. What is truly exciting about Montblanc’s bespoke watch service is that once the watch is finished, you will be invited to meet the designers in the Villeret workshop and see the final product.

Vacheron Constantin offers a great example of haute horologerie personalization. Its Atelier Cabinotiers’ team of guillocheurs, enamellers, engravers, gemsetters, engineers, mechanics and master watchmakers recently produced the Philosophia – a conceptual timekeeper, and Vladimir – the ultimate complicated watch. Everything started with an idea, then the Atelier Cabinotiers expertly turned it into reality – fine watchmaking in line with Vacheron Constantin’s three centuries of heritage.

As the purchaser, you can log on to a dedicated website, directly accessing photos and videos of your watch in the making. With the prestigious Hallmark of Geneva, ‘Les Cabinotiers’ engraving as well as the Atelier Cabinotiers Coat of Arms on the watch, even the box that the watch comes in will be made to order.

Jaeger LeCoultre boutiques
Montblanc boutiques
Vacheron Constantin boutiques