A New Chapter in Iconic Watches Featured

Fine watch manufacturers are writing a new page in their history by innovating their mens luxury watches
by 23 September 2010

The need to be challenged is a common denominator among fine watchmakers today. Though long established as prestigious manufacturers, having a great name is not enough, especially in a world where watch collectors and enthusiasts are always looking for more. Instead of resting on their laurels, watch manufacturers have gone back to the drawing board and made their classics even better. This year, we spotted a few new legends in the making.

PATEK PHILIPPE – NAUTILUS CHRONOGRAPH REF. 5980
You don’t have to be a connoisseur to appreciate Patek Philippe. The watchmaking giant has created new references for the Nautilus Chronograph to appeal to more watch enthusiasts. Created more than 30 years ago, the new Nautilus Chronograph, with its rugged porthole design, is still equipped with the self-winding CH 28-520 C chronograph movement. The chronograph hand doubles as a running sweep seconds hand, and the minute and hour counters are both in a monocounter with three concentric scales. Worn on a leather strap for the very first time, the Nautilus Chronograph is proof that a great classic can stand the test of time.

JAEGER-LECOULTRE – MASTER MEMOVOX INTERNATIONAL
Jaeger-LeCoultre first created the Memovox back in the early 1950s, at a time when the world was starting to recover from World World II. Now, you can champion the optimistic and innovative spirit of the Memovox with the new Master Memovox International. The contemporary watch is equipped with the mechanical automatic Calibre 956, which is entirely crafted, assembled and decorated by hand. Its alarm disc features different city names, and two limited editions come in 18-carat pink gold and steel. The robust 40mm case, with a beautifully engraved “Master Control” logo, is proof of Jaeger-LeCoultre’s expertise in making timepieces for the action-oriented world.

ROLEX – OYSTER PERPETUAL EXPLORER
Rolex equipped numerous explorers for their expeditions to the Himalayas, and is known for testing out its timepieces in real conditions. The first impression that you’d get from the Oyster Perpetual Explorer is “indestructible.” Made from an entire block of 904L steel, the watch is exceptionally anti-corrosive and is water-resistant up to 100m. An extremely clean silhouette underscores to the expertise that went into the the self-winding mechanical movement. Greater precision and resistance are achieved thanks to a Perpetual rotor, a Parachrom hairspring and Paraflex shock absorbers. This watch is discreet enough for everyday wear, and tough enough for the greatest adventure of your life.