Piaget - Seize the Moment Featured

Piaget, watchmaker and jewellery creator since 1874, has chosen Sienna Miller as its new ambassador
by 28 July 2010

Just like Sienna Miller, the new face behind the Possession line, Piaget is young, sparkling, and absolutely “with it.” Not far from the landmark of 150 years' existence, the maison is still creative, innovative and modern. Both watchmaker and jeweller, the company has brought two areas of expertise together to create inimitable pieces for the world of luxury.

Founded in 1874, Piaget quickly became an undisputed leader in watchmaking, establishing its reputation by pioneering the manufacture of ultra-thin movements. The company displays exceptional creativity, and no less than 19 mechanical movements have been created in the Piaget workshops over the past 10 years. With flying tourbillon, flyback chronograph, and perpetual calendar with retrograde displays, Piaget's range of complications is constantly growing.

It is important not to forget the prestige jewellery that Piaget has been creating since the 1960s. Each year, its new collections are hallmarked by daring themes and high standards of quality. For the 20th anniversary of Possession, the collection’s boldly modern, easy-going and elegant look is epitomised by actress Sienna Miller. The new Limelight Inspiration Cocktails ring collection is refreshing and delightful, just like the perfect cocktail. The tourmaline set on the Mojito and the topaz of Bleu Océan are stunning. The lemon-shaped yellow quartz and the olive-shaped peridot are jewels to die for.

Piaget is a maison with a leadership position in the arts of both watchmaking and jewellery-making, while demonstrating remarkable flair and creativity, something that very few brands have achieved. Their success is admirably demonstrated by the maison's celebration of its one millionth watch. The Emperador Coussin Quantième Perpétuel Serti signature watch is a perfect example of Piaget’s expertise and panache. This masterpiece of technical complexity, entirely set in diamonds, pays tribute to the two arts in which Piaget excel. The quantity produced is a closely guarded secret, as only a very limited number of pieces will be released each year; only 20 in 2010, for example. Possessing one of these means capturing the beauty of passing time...

Piaget Possesion Collection
Piaget boutiques

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