Ladies luxury watches - Louis Golay preview, Baselworld 2010 Featured

The fascination of excess: pearls and diamonds galore
by 15 March 2010

Louis Golay is a premier jewelry company that was relaunched in February 2009, though its history runs back to 1887, when Louis-Auguste Golay developed a jewellery and cultured pearls trading business, with special ties to Japan. At Baselworld 2010, the company will showcase the new Pearls of Time watch collection, in which both pearls and diamonds feature, giving these timepieces a remarkable radiance and brilliance. Louis Golay have become specialists in the technique of pearl marquetry work and in fact they are the only company to master this exclusive skill. Pearls are selected according to their shape and their lustre, and they are then patiently assembled according to size and colour criteria.

The colours of Louis Golay pearls range from shimmering white, through chocolate tones creating warmer shades, and on to jet black. It takes between two and three years of culturing to perfect the pearls that Louis Golay selects with infinite care, often then marrying them with precious stones. Like diamonds, the pearls are finely cut and thus enhanced before being set into a solid 18-carat gold mounting. “Within the poetic language inherent to Louis Golay, each piece of jewellery is a tribute to the ocean and its creatures”, says Roman Büchi, brand designer and CEO of the maison.

Pearls of TIme follows the maison's six jewellery collections, Circles, Magic Circles, Crown, Pearls on the Rocks, Chandeliers and Lampions. The three watches shown here comprise an exclusive model, a fine jewelry watch limited to a series of 25, with case in 18-carat white gold, bezel, caseband, lugs and crown set with 448 diamonds (2.9 carats), 17 pearls on the caseband, and a dial paved with 92 pearls and set with 4 diamonds. The satin strap has an 18-carat white gold pin buckle. The self-winding Louis Golay movement provides hour and minute functions.

A simpler, but still supremely elegant, version has a polished steel case, 18 pearls on caseband and crown, a flinqué white dial, and a quartz movement. The other model shown here has a steel case, 18 pearls on caseband and crown, 50 diamonds on the bezel, a flinqué white dial set with 8 diamonds, and a quartz movement for hour and minute functions. These ladies luxury watches are without doubt premier design jewelry pieces.

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