Rolex - the Mercedes for your wrist

by

Writer

19 April 2012

No man forgets his first Rolex encounter. It can represent legacy - his father had one that would one day be passed on to him. It can represent success - he saw it on the wrist of his first boss and associated it with making it in business. It also represent a bond - a group of dear friends who each have the same engraving on their Rolex case. This year, Rolex unveils an enticing new 2012 collection of men's and ladies watches that demonstrates the watchmaker's continued expertise in blending precious materials with their own patented technology.

Check out the new 2012 Rolex watches here


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