Jaeger-LeCoultre - a rose by any other name would smell as sweet...

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18 April 2012

You can't help thinking of this line from Romeo and Juliet when looking at the Jaeger-LeCoultre La Montre Extraordinaire La Rose. It was first presented at the 2007 Venice International FIlm Festival, and this year it has been released in a version encrusted with over 14 carats of diamonds. The flower is beautifully crafted in white gold, which is in turn covered by about 1,420 diamonds, set using a complex technique named snow setting. The piece thus is a good example of Jaeger-LeCoultre's remarkable skills in both watch-making and gem-setting, the latter artistically demanding because the artists have to work with complex, three-dimensional curves that cannot be treated like the precision engineering of a watch movement. In this piece, the watch is minimalistic, with the two hands and pink sapphires to mark the 12, 3, 6 and 9 o'clock positions. Inside, the watch is powered by the Jaeger-LeCoultre Calibre 846.

And Juliet's rose? Some critics have said that in the line 'What's in a name? That which we call a rose, by any other name would smell as sweet' is also – in addition to its romantic meaning – a jest directed at the Rose Theatre, which was a local rival to Shakespeare's Globe Theatre and apparently had rather unsatisfactory sanitary arrangements. Whether true or not, the line expresses the legendary characteristics of the flower and its bouquet that can never fail to delight the senses. Just like Jaeger-LeCoultre's La Montre Extraordinaire La Rose.

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Read an interview with Jaeger-LeCoultre CEO Jérôme Lambert