Versace means business with its watches

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04 April 2012

"Business" is the name of a Versace men's watch presented at Basel in March 2012, less brashly branded than many other watches by the luxury fashion label. Business has a pleasantly down-to-earth look, with its universal time function that provides the time in various key capitals worldwide as well as adding an attractive black-white contrast on the division between day and night. The movement is the ETA 2893.1 automatic. It has a 43 mm case, in two versions, stainless steel with black sunray dial, and the version shown here on the left, in rose gold, with white-silver sunray dial. The alligator-print calf strap is fasted with a butterfly buckle. A sapphire case back reveals the serial number. The Business GMT retails at around €2,500.

Versace began its adventure in the world of watches in the early 1990s, starting with an agreement with Franck Muller for a limited edition range. In 1998, Versace SA was founded specifically to manufacture Versace jewellery and watches. This was followed by a licencing agreement with Timex Group, which generated the company Vertime SA. Versace stores dedicated exclusively to watch and jewellery were opened in Rome, Via Bocca di Leone, in 2007, with other boutiques opening in Dubai in 2009, and in Beijing in 2010. Versace is taking the watch business seriously, combining Italian style with Swiss-made horological quality.

The photo on the right shows the DV One, a more sporty timepiece with chronograph function, two sub-dials and an automatic movement. It was created by the Dubois-Depraz atelier, which specializes in complex movements. Ceramic watch case and bezel, detailing in IP blue plated stainless steel. The sapphire case back reveals the movement. Branding includes the logo and the Medusa emblem.