A. Lange & Söhne opens flagship boutique in Hong Kong

by 19 September 2011

The story of A. Lange & Söhne is quite a dramatic one to tell. It would be hard to imagine the emotions that Walter Lange went through when he saw the destruction of his company’s headquarters in a bomb attack during World War II, just a few days before the ceasefire. His business was expropriated in 1948 and Walter fled to the west. It was not until the fall of the Berlin Wall in 1989 that Walter re-registered the A. Lange & Söhne brand at the Dresden District Court in 1990. From that day to the new opening of its flagship store in Hong Kong‘s 1881 Heritage, A. Lange & Söhne’s has come a long way.

The sophisticated décor of the boutique inside 1881 Heritage reflects the core values of A. Lange & Söhne: watchmaking tradition and emotion. This is where you can shop for your very first A. Lange & Söhne or your 100th, because there is something for everyone.

The Saxonia collection is a great one to start with if you are just getting to know A. Lange & Söhne. Lange 1 is a truly iconic collection with its big date and off-centre displays. During our interview with Director of Product Development, Anthonie de Haas, at the Salon International de Haute Horlogerie 2011, he said, “Watchmaking is one of the world’s fewest professions involving craftsmanship. If you can work in high-end watchmaking, you have the chance to make incredible pieces. For watchmakers, it’s wonderful. And when you make something great, you really see people’s eyes light up.” Follow this link to read all about A. Lange & Söhne movements.