Jaeger-LeCoultre's Reverso has always been a very popular luxury sport watch. Its design concept came about in 1931, when English polo players in India needed an unbreakable watch that could withstand the impact of their rigorous sport. So, Jaeger-LeCoultre watch designers came up with an ingenious idea: a watch with a reversible case. For everyday wear, the elegant watch can be worn normally; and during the game, all the polo player has to do is flip the dial over and it will be perfectly protected from any shock or impact.
This creative design marked the beginning of an important journey for Jaeger-LeCoulture. In 2011, the Reverso will celebrate its 80th birthday. Throughout the decades, the Reverso has renewed its cult status again and again with different looks: with precious stones, dials with various motifs, colours, a variety of straps and bracelets, and so forth. Its dimensions have also evolved: smaller for women, larger for men, rectangular, square... What is intriguing is that the Reverso is instantly recognisable from afar, which is also one of the many reasons for its enduring popularity.
At SIHH 2011, Jaeger-LeCoultre will be launching the new Grande Reverso Ultra Thin to celebrate the collection's anniversary. The timepiece is equipped with Calibre 822, which is only 2.94mm thick and boasts a power reserve of 45 hours. This is a mechanical manual-wind movement completely crafted, assembled and decorated by hand. And if you don't happen to be a polo player, the watch is water-resistant to three bar, so you can wear it to go diving or snorkeling during summer.
Besides its slenderness, lightness and superb comfort, this new Reverso also offers a personalisation option. You can have your initials, your polo club's emblem, your lucky number or even have an enamel portrait of your beloved spouse painted on the steel or pink gold case back. Now, a piece of Jaeger-LeCoultre's history can be your very own by personalising this new Reverso.
The Grande Reverso Ultra Thin comes in four references: two in steel and pink gold, and two limited editions called Grande Reverso Ultra Thin "Tribute to 1931," also available in steel and pink gold.
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Read our interview with the Jaeger-LeCoultre CEO
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