Leo Messi, Ambassador for Audemars Piguet is awarded the 2009-2010 Golden Shoe

by 05 October 2010

Audemars Piguet is pleased to announce that the football player, Leo Messi has been awarded the 2009-2010 Golden Shoe (Bota de Oro) this past Thursday, for his brilliant career. With 34 goals scored on the 2009-2010 league championship, Messi an ambassador for Audermars Piguet since last May, takes his place amongst the greates players with this prize.

The Golden Shoe is a distinction that rewards individual soccer players. Since 1967 this annual trophy underlines the highest scorer in European soccer leagues. The trophy awarded by European sports Magazine has since the 1967/1968 season been represented by a golden shoe. Currently the classification is obtained by a weighted point system, which, depending on the league in which the player competes, is rewarded to a greater or lesser extent each goal scored. In the German, Spanish, French, English and Italian leagues goals are valued with the highest score which is of 2 points.

"The Golden Shoe is merit of my teammates. Every award is special. Thank you Audemars Piguet for joining me on this special day."
Leo Messi

Haute Horlogerie, Audemars Piguet has always been surrounded by bright charismatic personalities who embody excellence in their own universe, whether it be sport, art or technology.

Audemars Piguet ambassadors are not chosen randomly. They embody the values of the Manufacture, which are based on a passion for exceptional watches and a savoir-faire that they treasure.

Discreet, humble and very active, Leo Messi is also a "Good Will" Ambassador for UNICEF since 2010.

Audemars Piguet, founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet, is the oldest Haute Horlogerie manufacture still in the hands of the founding families. The company remains loyal, century after century to three fundamental values that have led it to become one of the most recognized brands in the field of complicated watches:
TRADITION, EXCELLENCE and INNOVATION