Burberry's innovative new digital campaign

by 24 June 2010

Burberry has just launched its new digital interactive global ad campaign for AW10. A true innovation in luxury advertising, the new campaign is completely interactive, allowing users to select, control and rotate the view and perspective of the images, with individual products and cast responding to user controlled commands. Christopher Bailey, Burberry Chief Creative Officer, explains,

“This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that. The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.”

14 images and 6 interactive videos showcase the Burberry Autumn Winter 2010 collections, featuring the Burberry Prorsum, Burberry London, Burberry Brit, and Burberry Accessories lines.

Watch the AW10 campaign at www.burberry.com

For further reading:
Burberry Prorsum Womenswear Autumn/Winter 2010: “Protect, Explore, Inspire”
The Burberry Prorsum Spring 2011 Pre-Collection: Skinnier and sexier
Burberry Prorsum Spring/Summer 2011 collection: tough and assymmetric

Click here for a list of Burberry boutiques worldwide