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As the new Home of Alfred Dunhill opens in Hong Kong, Luxos explores the world of British luxury lifestyle
by 07 June 2010

DJs live performance, magician’s mystery, a game of darts and pool, delicious black caviar, canapés and signature cocktails – there is nothing like a true British bash to celebrate the opening of the Home of Alfred Dunhill in the heart of Hong Kong. The glamorous party took place on 10 Chater Road – Prince’s Building – in Central, welcoming the city’s stylish elite, celebrities and Alfred Dunhill fans. Luxos takes you inside to explore the world of Alfred Dunhill.

As part of a unique global concept, the Homes of Alfred Dunhill welcome you “home” as a guest of the brand. After Tokyo, London and Shanghai, the Hong Kong Home will now become the most exclusive destination of British luxury lifestyle. The 8,000-square-foot Home occupies three floors, where artworks by Maximal Studio, hand-painted by master artists on the walls, furniture and objects, can be found throughout the unique space. Your home away from home, this is where you can take advantage of a range of unparalleled services, including bespoke tailoring, a fine wine reserve, an exclusive restaurant and a bar.

Unique Treasures
Offering a wide range of fine menswear and accessories, the Hong Kong Home is far from your average boutique where you just shop and go. Many limited edition and exclusive products can be purchased only at this location: a wood leather tote bag and briefcase, each limited to an availability of 88 pieces, and the one-off Engravable Business Card Holder are just some of the treasures that you will find here only.

Besides the seasonal menswear and casualwear collections, the crowning glory of the Hong Kong Home is the bespoke tailoring section. Fully in line with Alfred Dunhill’s taste for luxury and attention to details, the bespoke service is nothing less than a high level of personalisation and exclusivity. You can choose from an impressive selection of fabrics and silhouettes, which will be fashioned by Alfred Dunhill’s master tailors. Every bespoke creation is made to withstand the modern man’s demands of work and travel.

Eat and Drink in Style
Well, all this shopping might get you hungry, so the Home of Alfred Dunhill is also ready to serve you with genuine British hospitality. Designed by KEE signature architect Gavin Yu, and in cooperation with Alfred Dunhill Founder and Chairman Christian Rhomberg, Alfie’s Restaurant & Bar is an exclusive dining destination. Cool reflective surfaces, dark wood, warm-hued leather and fabric make this a luxurious and comfortable place to tuck into British classics such as Angus beef, slow-braised leg of lamb, pan-fried red label Scottish salmon and much more.

Something that the Luxos reader must not miss out is Berrys’ Fine Wine Reserve by Berry Brothers & Rudd, Britain’s oldest wine and spirit merchant. 32 wine bins are savoured right here by invitation only. There is also an exclusive tasting area, and you will find a selection of the world’s most desired wine for sale. The true wine connoisseur will be delighted to know that Berrys’ Fine Wine Reserve also provides investment advice, fine wine sourcing, fine wine brokerage service and cellar planning services.

There are few moments when the finest things in life all come together in a perfect picture. Rarer and more precious still when something this unique can be found right in the heart of Hong Kong’s financial district. So come away from the busy streets and noisy traffic, and step into the luxurious Home of Alfred Dunhill in Hong Kong. Alfie’s waiting.

China SUM 2010