London is internationally credited with some of fashion’s most creative and talented young minds. With top graduates out of fashion colleges such as Central Saint Martins taking the industry by storm and independent stores throughout the capital offering hard-to-find labels and promising newcomers, it remains one of the most exciting shopping destinations in the world. Luxos takes a look at the city’s best boutiques.
BEYOND THE VALLEY - 2 Newburgh Street, W1F 7RD, Tel. +44 (0)20 7437 7338
Fashionistas ‘in-the-know’ and would be style mavens alike are all fans of this Newburgh Street Boutique. Originally created as a non-profit space for new designers, the shop - tucked just behind Carnaby street - now offers cool garments, accessories, home design and books, as well as in-store art exhibitions. All items are produced in limited quantities and most are exclusive to the store, making it one of London’s most unique offerings.
BREAD & HONEY - 205 Whitecross Street, Barbican, EC1Y 8QP, Tel. +44 (0)207 253 4455
Owners ‘the two Laurents’; Chaumet and Roure, come from nightclub and streetwear backgrounds. Small wonder then, that this little gem of a store has made its mark on the area, bringing a concise collection of the best upscale modern sportswear and progressive, European fashion for men and women, all handpicked and personally sourced.
KJ’S LAUND RY - 74 Marylebone Lane, W1U 2PW, Tel. +44 (0)207 486 7855
A treasure trove of fashionable laundry, the ladies at KJ’s source the chicest labels from around the world in a warm and welcoming environment inspired by New York’s Soho stores. Featuring new designers such as Richard Ruiz alongside established names like Alice McCall, it’s a popular haunt amongst London’s chicest shoppers and celebrities alike.
DO VER STREET MARKET - 17-18 Dover Street, W1S 4LT, Tel. +44 (0)20 7518 0680
Brainchild of Comme des Garçons founder Rei Kawakubo and her husband Adrian Joffe, DSM is a warehouse/ market-style setup in Mayfair selling mouth-watering designer must-haves over its sprawling five floors. Quirkily self-styled designer concessions including Lanvin, Margiela and Alaïa, and cool art installations are constantly changing, taking advantage of the minimalist, functional interior.