The Peninsula Paris lures shoppers in London

The Peninsula Paris - a palatial style frontage in terracotta tiles, Art Nouveau windows, and a baroque-style dome….

by 08 September 2014

Harrods has become much more than a famed British department store. Like a Broadway performance, the Harrods’ grand storefront has become a canvas by luxury retailers to increase traffic and catch the shopper’s eye. Harrods until next month will feature a recreation of the recently opened The Peninsula Paris at its Hans Crescent storefront. It is Peninsula’s first foray into Europe. With London, as its next European destination, the hotel group is counting on the Harrods wealthy shoppers and tourists as part of its retail marketing strategy. The Peninsula Paris at Harrods will feature six digital windows along the store’s façade featuring images of the hotel. Four giant screens will be installed at various entrances and escalators from 1 to 28 October 2014. The display will boast 200 suspended crystal ‘dancing leaves’, a miniature version of the grand installation in the Lobby of The Peninsula Paris. The bespoke chandelier at the Avenue Kléber comprises 800 individual, hand-blown crystal leaves, designed and created by the renowned Lasvit atelier. It is the first time that The Peninsula Hotels has created a window display. The crystal leaves forming part of the display are hand-blown miniature versions of the stunning crystal “Dancing Leaves” signature art installation in the Lobby and a core motif throughout the hotel. Shoppers at Harrods will receive an exclusive accommodation offer at The Peninsula Paris and a QR code on the window display will facilitate shoppers a 15% reduction on room rates, a guaranteed upgrade and complimentary Peninsula Afternoon Tea for two in The Lobby. Shoppers can catch a glimpse of The Peninsula Paris at Harrods until 7 October 2014.