Biggest names in fashion make three European destinations a shopping haven

The biggest names in fashion make their mark on some of the world's most fashion-conscious destinations

by 25 September 2013

Chanel is out to seduce London with a store filled with artwork inspired by Coco Chanel’s life. Located on the capital’s prestigious New Bond Street, each section in the store is divided into separate rooms, and features stylish touches including coffee tables adorned with Chanel books, fireplaces, pearls studded curtains and lavish carpets and crystal chandeliers.

The store is spread over three floors and offers approximately 12,600 square metres of shopping paradise.
Designed by architect Peter Marino, it showcases the works of artists Donald Baechler, Idris Khan, Liza Lou as well as the label's creative director Karl Lagerfeld.

Perhaps the most striking feature of the store is located in the central atrium - a giant twisting pearl necklace sculpture, created by French artist Jean-Michel Othoniel, is made exclusively from hand-blown Venetian glass. It appears as if suspended from the ceiling, rising from the ground to the top of the third floor. A masterpiece, no doubt, inspired by the strands of pearls worn by Coco Chanel.

The focus of the store is on Chanel accessories, including scarves, belts and men’s ties as well as the full range of Chanel products including ready-to-wear items, fine jewellery and cosmetics.

The ground floor houses accessories and handbags, while the collection’s footwear and ready-to-wear products are located on the first floor and the prêt-à-porter is located on the top floor.

Chanel, 173 New Bond Street, London, Tel, +44 (0)20 7499 0005, www.chanel.com

Prada is refocusing on its point of origin, and building an expanded presence in its ancestral home, where it first opened shop in 1913.

Aside an existing 5,000-square-metre store within Milan’s iconic Galleria Vittorio Emanuele, Prada has an even bigger project in mind: the ‘Prada Galleria’, which comprises a broad range of retail, lifestyle and cultural experiences as well as restoring one of the most magnificent architectural landmarks in Italy.

In July, Prada leased 720 square metres diagonally adjacent to the existing Prada store in the Galleria Vittorio Emanuele and opened the first phase of its expansion: a super-sized store, covering approximately 2,000 square metres on the ground floor entirely dedicated to men’s collection, set to open this coming November.

The next phases of the project include a restaurant on the mezzanine, the restoration of the inner courtyard; and the conversion of the upper floors as exhibition spaces for the Fondazione Prada as well as the headquarters of the Group.

The Fondazione floors will be designed to support public art exhibitions, performances, presentations, and symposia.

Galleria Vittorio Emanuele II, 63/65, Milan, Tel, +39 02 8766 979, www.prada.com

Admirers of the Michael Kors brand will be pleased to know that the 53-year-old designer is set to open his largest store in the world in New York’s Soho district in late 2013. An ideal location for a couple’s shopping spree where you can both shop at the same address. 

Located at 520 Broadway, the store will offer 15,000 square feet of pure luxury for both men and women. The flagship will not only dedicate an entire floor to women’s ready-to-wear, but also showcase the complete range of men’s ready-to-wear and accessories, all of which will reside on the concourse level.

The ground level will feature the full complement of women's accessories, including watches, shoes, jewellery, eyewear, and fragrances, with the most expansive offering of its Michael Michael Kors and women's ready-to-wear products displayed on the second floor.

520 Broadway, Soho, New York, www.michaelkors.com