Flagship frenzy in Hong Kong

A look at the newest stars in town that are getting both local and international shoppers talking.

by 05 March 2013

What does ‘flagship’ mean exactly? In navigation, it is a ship carrying the commander and his flag, leading the fleet. In shopping, a flagship store would be the brand's largest, most important and fabulous boutique. If you are a die-hard shopper looking for a huge selection, special-edition merchandise and out-of-this-world customer services – all in an exclusive, prestigious and architectural award-worthy address – going to a flagship is the only way to shop.

Burberry’s flagship store, located at the Pacific Place mall in Hong Kong, is Asia Pacific’s largest. Burberry currently has 18 boutiques in the city, and at this flagship, fanatics of British fashion just keep coming back for more. This high-tech boutique is proof that the British brand has not only taken over the world by storm, but also revolutionized the way we shop. The 3-floor retail jewel ushers you in with its crystal façade featuring the iconic check in blue. Inside, the Burberry Retail Theatre shows you digital content straight from the brand’s London headquarters. Video walls and interactive touch screens create a dynamic audio, visual and tactile experience as you try on the brand’s hottest Orchard Bag this season, or stop by Hong Kong’s first in-store Burberry Beauty counter – the perfect place to match your new pieces with beautiful makeup. Guest Wi-Fi and iPads with unlimited access will help you remember the spring/summer 2013 outfits that you have seen on burberry.com. A dedicated Very Important Customer area and bespoke services complete a truly innovative shopping experience.

Don’t leave the building yet, because the Italian master Roberto Cavalli beckons at his Hong Kong flagship, also located inside the Pacific Place. Besides stunning ready-to-wear collections, accessories and perfumes for the ladies, you can also shop for menswear, childrenswear and watch collections – all appearing for the first time at this store. If you are looking for a special dress for a big night, then head to the VIP room where you can take your time and live out the true meaning of the Cavalli world.

The ladies and gents fight over every inch of shopping territory in this land-precious city. But at Hackett’s new store on Hysan Avenue, the guys literally have the floor in the debate over style. In fact, they have two huge floors in this London townhouse-style flagship, where they can get everything from casualwear and formal suiting to polos and kidswear for the gentlemen of tomorrow. Why stress over getting a suit when you can kick back with a drink in the bar room while getting it adjusted by the in-house tailor? Keep a lookout on the flagship because the entire façade will be transformed this year in collaboration with the Prince’s Trust.

Though Causeway Bay has been one of the city’s most iconic shopping districts for decades, the opening of the Apple store still caused quite a stir amongst the Hong Kong ‘Islanders’ who were all curious to stop by and take a look. Whether you are an Apple user or not, this 3-storey flagship with an entire façade outfitted with floor-to-ceiling glass is a true techie's mecca. Make a reservation at the Genius Bar, or go check out the latest device. This Hysan Place Apple store is busier than the nearby high school, with educational workshops lined up one after another every day. A truly enlightening experience even for the techno-blasé.

1o1o Central offers a completely different yet equally memorable experience in all things cutting-edge. Walking into its gentlemen’s-club-inspired decor, you would have never guessed that this was a mobile one-stop shop. 1o1o, Hong Kong’s mobile service provider, takes you on an unforgettable journey though its ‘Grand Voyage’ theme, where six VIP areas are dedicated to lifestyle: wine, golf, horse racing, fine dining, travel, as well as the 1o1o Quintessentially zone providing worldwide concierge services. After experiencing 4G LTE, have a coffee before the end of your Grand Voyage.

Make the most of your visit in Central and stop by the Mandarin Oriental, Hong Kong, to see Piaget’s Asia flagship. The watch and jewellery brand first set foot in Hong Kong in the mid-20th century, and its love affair with the metropolis continues well into the 21st. This stunning new store is decked out with Piaget’s newest architectural concept design and its 2013 collections – the minute repeater, Altiplano timepieces, the Limelight Gala line, and Couture Precieuse pieces – are proof of Piaget’s commitment to its dual identity as an haute horlogerie – haute joaillerie manufacturer par excellence.

This is not an exhaustive list of all the new stores that have recently opened in Hong Kong. Vera Wang, Max Mara, Longines and many more have called this city their new home. So before you leave the hotel to go shopping, ask your concierge where the closest flagships are located.

1 Hackett store
2 1o1o Central
3 Piaget store
4 Roberto Cavalli
5 Apple store
6 Burberry store