Ciao Chloë, Miu Miu taps the indie darling for new campaign

by

Writer

05 July 2012



FROM SPRING TO FALL: In 1996, Miuccia Prada's 4-year-old spinoff brand Miu Miu picked fresh-faced actress Chloë Sevigny to front its spring campaign.

Fast forward 16 years and both Miu Miu and Sevigny are on a much different level than when their first collaboration hit the magazine pages.

Coming off the crtiically-acclaimed HBO drama "Big Love," Sevigny reprises her role as the face of Miu Miu in a retro series of images that has her sporting a series of masculine-inspired tailored suits. Combining Miu Miu's eccentricity with Sevigny's peculiar sensuality = our cup of tea!




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Chloë Sevigny in Miu Miu's spring 1996 campaign