A dating app not only for the rich but the rich AND beautiful

If a high-net-worth individual with at least six-figure income is your ideal mate, then you might find that the new dating app called ‘Luxy’ may be right for you.

by 09 October 2014


Since Tinder came on the market, there has been an influx of dating apps on the social arena. 

However, what makes Luxy stand out from the rest, and perhaps not in a good way, is that it claims to “weed out poor and unattractive” prospective mates. It has also drawn criticism for describing itself as “Tinder without the poor people”.

What makes Luxy different from sites such as Facebook for the rich, is that it has different objectives. Even though Luxy has a similar pool of members such as “CEOs, millionaires, beauty queens, models, celebrities, pro athletes, doctors, lawyers and other successful people”, it is designed to play matchmaker for not only the rich, but also the beautiful.

The CEO of Luxy, who prefers to remain anonymous, said in a press release that “it works just like Tinder. With one big exception: Our app allows users to weed out the poor and unattractive. In fact, the average income of male users on Luxy is over $200k and those who are unable to keep up financially are immediately removed from the service.”

The app was actually launched in May for Apple users but now is available for all those who own Android devices.

To create a profile, users are asked to select their favourite pastime from a list that includes ‘Gourmet Dining’ and ‘Racquetball’, as well as their favourite brands, and annual salary. The app allows the user to browse through the profiles of other Luxy users and anonymously like or pass by swiping or tapping. If two users like each other then it results in a “match” and Luxy introduces the two users and sets up a chat.