2010 Marks The 20th Anniversary Of The Famed Jewelry Collection from Piaget

by 21 May 2010

To commemorate 20 years of its much-loved Possession collection, Piaget is thrilled to announce an exciting new collaboration with one of the world’s most fashionable women, Sienna Miller.

An accomplished actress, known for her memorable performances in such films as “Factory Girl”, “G.I. Joe: Rise of Cobra” and Alfie”, Sienna is also a true fashion icon. Her effortless beauty and unforgettable style have landed her on the cover of countless fashion magazines, including Vogue’s now legendary September Issue. With millions of fans around the world, Sienna also uses her celebrity to help those less fortunate, serving as a global ambassador for International Medical Corps, which operates in 27 countries and is a leading organization in the Haitian relief effort.

She’s the ultimate woman of today and the perfect choice to embody one of Piaget’s most successful jewelry collections ever.

With the goal of creating a series of iconic images of Sienna in Possession, Piaget assembled an A-list team of fashion industry professionals for a major photo shoot at Hudson Studios in New York. The firm tapped legendary photographer, Raymond Meier, who is recognized as one of the world’s finest when it comes to shooting both fashion and jewelry. Having worked with Meier on many projects, Elissa Santisi, the renowned stylist and regular contributor to Vogue, was a natural choice to style the shoot. For makeup, Piaget turned to Gucci Westman, a favorite of both celebrities and fashion insiders. Noted hair stylist, Esther Langham, and master manicurist, Jin Soon, rounded out the team.

The first image from the shoot that will be released presents a confident, strong, yet totally feminine portrait of Sienna. She wears sleek, slim black leather pants and a silky, sleeveless white top, accented with multiple Possession chains, bracelets and rings—all in yellow gold—to give a modern, casual, chic look. Two additional images, featuring different fashion looks and accompanying Possession jewelry will be released in the coming months.

In addition to the incredible collection of images, Piaget has also created a “making-of” video. It offers exclusive behind-the-scenes footage from the photo shoot, along with interviews of the team and Sienna herself. The video will be available on Piaget’s web site, Facebook site and on youtube.com on May 17th.

For a list of Piaget boutiques, click here.