Daniela Zuccotti for Piaget Rose Day Daniela Zuccotti for Piaget Rose Day

Piaget prepares for Rose Day Featured

What do you give a woman? Roses or jewellery. From the start of its history, Piaget has made it possible to combine both. On 5 June 2014, for the second year, Piaget will be celebrating the rose for a day, with locations that will become enchanted gardens.

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28 May 2014


DANIELA ZUCCOTTI 2In Milan, the locations include the Navigli canal district, the Ancient Roman columns of San Lorenzo, the top shopping street Via della Spiga, and Piazza Gae Aulenti. They are celebrated in a video featuring fashion blogger Daniela Zuccotti, who models some pieces from the Piaget Rose collection along with garments by a number of designers.

The day will be both an online celebration, on Twitter using the hashtag #PiagetRoseDay (with the chance to win a gold bracelet from the Piaget Rose collection), and on the Piaget facebook page. The website rose.piaget.com will provide information on the events that will be running on 5 June.

Click here to read more about the Rose Passion collection by Piaget