Chanel and the camelia

Combining legend and modernity, the camelia is the focus of Chanel's new jewellery collection

by 22 July 2011

Gabrielle Chanel said she wanted to “cover women in constellations” when she first created the unique ‘Jewels and Diamonds’ jewellery collection in 1932. Her dream became a reality with the revival of Chanel Joaillerie in 1993, a rebirth which incarnated her favourite symbols: pearls, diamonds, bows, long necklaces and, of course, the famous camelia.

The designer’s preferred flower, which blossoms every season, is both timeless and modern. For the Christmas 2011 collection, it will shine like never before, illuminating every woman who wears it. Sparkling with diamonds – Chanel’s stone of choice – the camelia is the indisputable star of the ‘Camélia Brodé’ collection. Like the braided suits designed by Coco Chanel, the black diamonds in the Camelia earrings accentuate the delicacy of the little bows.

The 214 white diamonds and 174 black diamonds set in 18-carat white gold perfectly accentuate the Akoya cultured pearl necklace. The 18-carat white gold ‘grand modèle’ ring, set with 72 white diamonds and 145 sparkling black diamonds, evokes the seductive interlacing of a delicate satin ribbon. Light and precious, the Camelia blossoms into a bouquet bordered by 174 white diamonds in an updated eternity ring.

The ‘grand modèle’ bracelet, set with 343 diamonds, is transparent and weightless, like a featherlight pair of stockings. The cuff, with its embossed petals and interlaced leaves adorned with 824 diamonds, resembles fine lace. Worn on the wrist, the glimmer of the diamonds is matched only by their unique purity and elegance. As for the long necklaces so loved by Gabrielle Chanel, they are adorned with 64 white Akoya pearls and 584 diamonds, which drape beautifully like a waterfall around two swirling camelias.

The legendary camelia takes its place once again in the world of modern jewellery. Made of white gold, diamonds and pearls, it certainly succeeds in making women shine like stars. “I want to be the one who makes it happen,” declared Coco Chanel.

This stands true today at the Chanel jewellery boutique on 18 Place Vendôme, just a stone’s throw from what used to be Chanel’s Rue Cambon apartment. With its elegant 18th century façade and exceptionally sophisticated décor designed by architect Peter Marino, the boutique combines tradition and modernity – a perfect place for any woman who loves diamonds.

Chanel, 18 Place Vendôme, 75001 Paris, Tel. +33 (0)1 4098 5555
Click here for the complete listing of Chanel boutiques