De Beers opened its second boutique in Hong Kong

by 19 December 2011

De Beers Diamond Jewellers - part of De Beers Group who has invented the slogan 'A Diamond is Forever' - opened its second boutique in Hong Kong, following its opening in Tianjin, Dalian and Beijing recently. To celebrate the new 850-square-foot boutique in the Elements mall, De Beers debuted a high jewellery set from its Swan Lake Collection. Chinese actress Zhao Wei wore the stunning new Swan Lake Red Carpet necklace and bracelet, and white gold Swan Lake earrings, while fellow actress Karena Lam wore the De Beers Cascade Pear necklace, Pear Cluster earrings and matching bracelet.

As De Beers continues to expand in China, the new boutique in Hong Kong's Elements mall offers the jeweller's famous solitaires, classic rings and also unique high jewellery collections. De Beers is proud to be the only brand to demonstrate the beauty of their diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers boutique, provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.

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