De Beers opened a new boutique in Dalian

by 14 December 2011

De Beers Diamond Jewellers - part of De Beers Group who has invented the slogan 'A Diamond is Forever' - opened a new boutique in Dalian as it continues its expansion in China. This opening follows the one in Tianjin last month and Beijing last May. The new boutique in Dalian's Times Square Mall offers the jeweller's famous solitaires, classic rings and also unique high jewellery collections. De Beers is proud to be the only brand to demonstrate the beauty of their diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers boutique, provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.

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