New Boutique Opening in Shanghai to Celebrate Chopard's 150th Anniversary

by 14 October 2010

Celebrating its 150th Anniversary in 2010, Chopard as the world renowned brand for luxurious timepieces and jewelry welcomes the opening of its second boutique in Shanghai, following the boutique at Plaza 66. The location is prominent, within the heart of Shanghai – the Bund, at the newly opened spectacular “The Peninsula Arcade”.

With an approximate area of 33 square meters, this Chopard Boutique carries a selective Chopard Collection, which includes men’s and ladies’ watches & jewellery, and Boutique exclusivities.

The freshly look is created after the exquisite Madison Avenue store in New York and designed by the renowned French architect – Mr. Thierry Despont. Every detail of the new boutique was inspired by the vision from Chopard Co-President – Caroline Gruosi-Scheufele “We want to encourage our friends and customers to discover the many facets of the World of Chopard”.

The new boutique comes in a new and innovative style while still maintaining the brand’s DNA and history. The unique screens created for displaying Chopard’s videos such as the Cannes Film Festival (Chopard is the official partner) allow customers to visualize the World of Chopard when entering the boutique. The decor represents a modern look and evokes a luxurious, comfortable and homey atmosphere.

Speaking at the boutique’s soft opening, Mr. Roland Buser – Managing Director of Greater China Region believes that “With the rapid growth and expansion in the China market, I am confident our existing and potential customers are appreciating the emerging presence of Chopard in the region”.

The new Chopard boutique address:
L1K, The Peninsula Shanghai, No. 32 Zhongshan Dong Yi Road,
The Bund-Shanghai 20002, China

Chopard boutiques worldwide