The Meridiist, Tag Heuer's debut mobile phone Featured

Luxurious design and sophisticated Swiss engineering are a winning formula for this prestige gadget.

by 02 June 2009

Redefining luxury and diversifying into the market of must-have mobiles, coveted watch brand Tag Heuer have launched their debut phone, one to rival the likes of Dior, D&G and Prada’s bestselling designer cellphones.

Unlike many of its rivals that assign their name and styling to existing models, Tag Heuer signed an exclusive deal with ModeLabs more than a year ago, integrating the Swiss brand’s winning design characteristics into the first of a new generation of communication devices. The result is the Meridiist, handcrafted in stainless steel and possessing the signature aesthetic and engineering cues that have made the brand so successful.

In a further attempt to elevate their device from the mass of alternatives, Tag have classified the Meridist as a communication instrument, defining itself apart from its mid-level competitors, retailing at around US$6,000.

Made from the corrosion-resistant, 316L steel usually reserved for Tag Heuer watches, the  dual crystal displays are an unscratchable 60.5 carats of sapphire, with every one of the phone’s 430 components assembled by hand. Features include a 1.9” QVGA main display, a monochrome OLED screen, a 2-megapixel camera, Bluetooth, MP3/AAC/MPEG-4 playback and a conservative 7 hours of talk time.

With many critics asking whether we really need yet another luxury mobile, Tag are all about proving them wrong. The masculine styling and uncompromising features make this mobile a substantial alternative. Backed in leather, rubber, plastic or metal, there is a range of customization options available, to ensure that your Meridiist is unique.

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