Brioni opens a store in St. Petersburg

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05 July 2010

Brioni strengthens its position on the Russian market with the opening of a new boutique in St. Petersburg. taking the total number of sales outlets to 69 world-wide.
The Brioni boutique in St. Petersburg is located in the exclusive, city-centre shopping area named Babochka Gallery. The display area is 180 square metres in size, and the store offers both men and women’s collections.
The Brioni boutique in St. Petersburg is located in the magnificent setting of the luxury store on Nevsky prospect, in the very heart of the historical part of the city. The store embodies the Brioni concept – with its intelligent and sophisticated use of wood with fine enamel, bronze and parchment.
A great event took place at the court of Babochka Gallery with a fashion show of Brioni’s women and men’s collection. It was attended by many important guests and VIP customers.
The opening in St. Petersburg follows the most recent ones in Barcelona, Istanbul, Shanghai, Beijing, Mexico City and Tokyo. Andrea Perrone, President and CEO of the Brioni Group said: "This opening is part of the brand’s global network expansion strategy, and we are very proud to be in St.Petersburg with a great Partner."
Brioni was founded in Rome in 1945 and immediately developed strong international appeal. The President and CEO is Andrea Perrone, grandson of Gaetano Savini, one of the original founders together with Nazareno Fonticoli. Brioni has 69 boutiques around the world ready to meet the needs of the most sophisticated customer, in addition to 400 wholesale outlets.
In 2007 Brioni was named the most prestigious men’s fashion brand in the United States, according to an independent survey conducted by the Luxury Institute of New York. It continues to guarantee excellence in tailoring, so that its wearers can justly feel themselves as being “one of a kind”. In 2010 Brioni celebrate their 65th anniversary as an icon in international elegance for men and women.

Click here for a list of Brioni boutiques