IWC Schaffhausen secures an encore performance in Sex and the City 2

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25 May 2010

IWC Schaffhausen shines on screen in Sex and the City 2. The famous Swiss watch brand returns to the wrist of the notorious “Mr. Big,” played by Chris Noth proving that the ladies aren’t the only ones whose accessories make a statement.

In the first instalment of the HBO hit film, Big was often seen wearing the understated IWC Portofino Automatic in rose gold; however in “Sex and the City 2”, he has opted for the coveted IWC Classic Pilot’s Watch Chronograph. Given the more adventurous nature of the sequel, this watch is the perfect fit. It retains the classic, understated nature of Mr. Big while housing a powerful, accurate movement that can withstand all the drama that follows the SATC crew.

“We are beyond excited that IWC has been selected for a second starring role in Sex and the City 2. It really shows how much the brand has grown and what is has come to represent. We are thrilled to be a part of this film and know that it will be a great success," commented Benoit de Clerck, President of IWC North America.

Probus Scafusia – Good, solid craftsmanship from Schaffhausen
For more than a century, IWC Schaffhausen has set standards in the technological development of highly complicated luxury time-pieces. Founded in 1868, the International Watch Company has acquired a global reputation as a tradition-rich Swiss watch manufacturer with its passion for brilliant inventions, innovative solutions and technical sophistication.

For a list of IWC boutiques, click here.