Swarovski and Cinema: A match made in heaven

by 12 May 2010

Pieces exclusively reserved for VIPs
Swarovski has become an indispensable part of major film events which attract international media attention. This is the eleventh year that Swarovski has been present at the Cannes Film Festival and its tenth year behind the scenes at the Oscars, where Swarovski pieces have been worn to stunning effect by stars such as Hillary Swank and Marion Cotillard. Since 2006, Swarovski has been involved in one of the most up-and-coming international festivals, the Toronto Film Festival, and it continues to provide accessories to actresses at the Cesar Awards, the Golden Globe Awards, the Emmy Awards and many more.

Award ceremonies and photo calls are just some of the occasions for which celebrities reserve the annual “Star Collector”, a Numbered Limited Edition evening bag. In 2010 this honour will be bestowed upon the “Mybag”, a clutch in Crystal Mesh. “Mybag” features over 700 crystals to give it an incomparable shine. For the ultimate touch of sophistication, the name of the actress to be presented with each of these precious gifts will be hand-engraved on her personal “Star Collector”. Another first: the “Star Collector”, which has until now been the preserve of the stars, will be available in select Swarovski boutiques from September 2010. This move is a direct response to the incredible craze that the evening bag provokes every year.

To really sparkle on the red carpet, celebrities are also granted access to an enchanting dressing room where elegant minaudières and delicate clutches lie with extravagant jewellery and vintage finery. Each season Nathalie Colin, Creative Director at Swarovski, enjoys coming up with new creations that are perfect for the red carpet - exceptional, audacious, amazingly elegant and all showcasing Swarovski’s unique expertise. Crystal is a highly versatile material with immense potential and Swarovski constantly explores this in order to deliver stunning collections. Legendary actresses such as Penelope Cruz, Sharon Stone, Kate Winslet and Madonna have trusted Swarovski to make them look their best for their moment in the spotlight.