Beijing and Shanghai for Brioni

by 23 April 2010

Milan, April 2010 - Brioni celebrates two new openings in China.

Brioni strengthens its position on the Chinese market with the opening of two new boutiques in Beijing and Shanghai, taking the total number of sales outlets to 67 around the world.

The Brioni boutique in Beijing is located in one of the largest shopping centres of the world, China Central Place, in the exclusive area east of the city. The display area is 220 squared meters and the store offers both men's and women's collections.

The Brioni boutique in Shanghai is located in the splendid setting of the luxury Hotel Peninsula, directly overlooking the Bund, the city's largest business district.Its 140 squared meters display area features men's collections.

Both stores espouse the Brioni concept - with its intelligent and sophisticated use of wood, bronze and leather - devised by a team of in-house architects.

The opening in Beijing and Shanghai follow the most recent ones in Barcelona, Istanbul and Zagreb and precede the forthcoming ones in Yerevan, Mexico City, Dalian, Cheng-du and St. Petersburg.

Andrea Perrone, President and CEO of the Brioni Group, said, "These openings are part of the brand's global network exoansion strategy, in a market whose economy will be able to keep expectations of new growth and development high".

For a listo of Brioni boutiques worldwide, click here.