A Patchwork: The Burberry February 2016 Show A Patchwork: The Burberry February 2016 Show © Burberry

London Fashion Week FW16: Review

Ethereal beauties, a nautical reemergence and a collection for consumers: London was this season’s innovative hub when it comes to fashion and business

by 24 February 2016

This month saw London not only set trends in the fashion stakes, but in merchandising as well, as Burberry introduced their ‘see-now-buy-now’, where customers can purchase runway looks as the shows are going live streamed. Instead of waiting six months for a collection to appear in stores, anyone can purchase the looks and have them waiting on their doorstep just seven days later. 

Christopher Bailey, Burberry CEO and Chief Creative Officer, was the first to offer this option, which will also see him combine his men and women’s shows together from September. 

And so here’s our pick of this London fashion week FW16, the last of it's kind.

Alexander McQueen

mcqueen-collage© Alexander McQueen/Facebook

Alexander McQueen was well known for incorporating the gothic, avant-garde art into his collections. After his death, Sarah Burton took that idea and ran with it, creating mystical masterpieces along the way. This season, Burton took us through an enchanted wonderland with soft fabrics and surreal symbols and beaded embroidery. The “barely there” dresses featured in the collection have been a major trend among celebrities such as Kim Kardashian and Jennifer Lopez and continued to stun the crowd. She juxtaposed her feminine looks with more masculine, tailored blazers and black leather. www.alexandermcqueen.com

Christopher Kane

christopherkane-collage© Christopher Kane/Facebook 

Who would have thought that the plastic bag your mother used to wear tied around her head that you still torture her for wearing would come back into style? Christopher Kane’s FW16 collection pays tribute to his mother, whom he lost a year ago, while still managing to produce something no one has ever seen before. The collection had a Grey Gardens vibe, merging together normalcy and oddity. Fur, leather and floral patterns, the most timeless trends in fashion, were reinvented and modernised to give this collection classic and nostalgic feelings. www.christopherkane.com

Mulberry

mulberry-collage© Mulberry/Facebook 

Fans have waited more than two years to see what new creative director Johnny Coca will do for Mulberry’s handbag business. Coca isn’t well versed in clothing design, but managed to give the collection some London edge and stay true to Mulberry’s style. Rich autumn colours and sleek, polished looks accompanied the handbags perfectly down the runway. The combination of edgy, London punk and bohemian shaggy sweaters put a unique spin on the typical Mulberry style. www.mulberry.com

Burberry

burberry-collage© Burberry/Facebook

David Bowie left quite the impression on the fashion world and his death inspired many people, celebrities and designers alike, to honour him and his geniuses. Christopher Bailey added a Bowie flair to his show with mullets and the ever so famous Ziggy Stardust face glitter. Burberry’s edgy rocker collection wasn’t the only thing getting people talking. The brand has always been years ahead of the rest of the fashion world by livestreaming shows and utilising Snapchat as well as through their partnership with Apple. Now, Burberry lovers are now able to order pieces they admire on the runway instantly. This revolutionary concept is sure to make shoppers happy and get other designers talking and planning to make this their next new business move as well. www.burberry.com

Topshop Unique

topshop-collage© Topshop Unique/Facebook

Topshop Unique was the epitome of cool this season and showed you how to dress like every It girl in every country across the world. Whether it be a night out at the club, or a day spent shopping in the late summer sun, Topshop Unique had the perfect looks for every occasion. Topshop Unique is the only high street retailer to show London Fashion Week, making it a little harder for the brand to compete among some of the greatest names in fashion that have shows on the same day. The see-now-buy-now concept is the perfect business model for Topshop Unique and enables them to continue playing with the big dogs. www.topshop.com

Temperley London

temperley-london© Temperley London/Facebook

As seen in Tommy Hilfiger’s FW16 show, nautical prints and pirate-inspired ruffles and frocks made a comeback this season in more shows than one. Prints and sailor tattoos stole the show and were incorporated in almost every piece that walked down the runway. Unlike Hilfiger’s nautical theme, Temperley took a more vintage approach and used softer fabrics and more embroidery. The scarf-neck blouses, cropped corduroy jackets and tulle skirts were the loot of the collection. www.temperleylondon.com