Designer tote bags - created by celebrities for charity

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09 April 2010

Coach, Inc., a leading American design house of modern luxury accessories, has announced the launch of Star Totes, a celebrity charity initiative. In celebration of the brand’s first global flagship opening in Shanghai on the prestigious Huai Hai Middle Road near Song Shan Road, Coach asked a number of international celebrities and tastemakers to design customized Coach totes to voluntarily benefit the Jackie Chan Almsdeed Foundation.

Star Totes is an online philanthropic campaign in which celebrities from around the world designed one of a kind Coach totes. Celebrity participants include Jessica Alba, Lucy Liu, Eva Longoria, Julianne Moore, Charlize Theron, Jackie Chan, Gigi Leung, Chin Ling Lin, Dee Hsu, Karen Mok, Chen Yao, Xiaoran Li, Yuanyuan Gao, Liangying Zhang and Alek Su, to name a few.

Timed to the flagship’s opening on April 22nd, over 50 totes will be auctioned exclusively online through May 13th (for more information on the auction, please visit http://china.coach.com/startotes). The totes will also be displayed in select Coach stores in Shanghai HK Plaza, Beijing Shin Kong Place, Harbin Yuando, Shenyang Charter, Nanjing Deji, Chengdu Isetan and Hong Kong Queen’s Road Central.

The Jackie Chan Almsdeed Foundation was founded by Jackie Chan over 20 years ago. The mission of the organization is to fulfill the desperate needs of children and the elderly of China. Since 2005, the foundation has built over a dozen schools, provided books, fees, and uniforms, and has raised millions of dollars to give much-needed educational opportunities to underprivileged children. In addition, the organization provides donations of warm clothing, wheelchairs, and other items to the elderly.

Coach, with headquarters in New York, is a leading American designer of fine accessories and gifts for women and men, including handbags, women’s and men’s small leathergoods, business cases, weekend and travel accessories, footwear, watches, outerwear, scarves, sunwear, jewelry, fragrance and related accessories. Coach is sold worldwide through Coach stores, select department stores and specialty stores, through the Coach catalog in the U.S. by calling 1-800-223-8647 and through Coach’s website at www.coach.com.

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