Style Guide: Slogan Statements © Chanel

Style Guide: Slogan Statements

As the countdown to Christmas begins, give your festive wardrobe a signature stamp. Get it off your chest with a slogan tee, emblazon your bag with a playful slogan, luxuriate your scarf with your initials or simply don a festive sweater

by 20 November 2014

It is that time of year when the invites come streaming in for festive parties galore. Sadly though, my first invite of the season was not for me, but my toddler son. Now you might think throw him in a Santa get up and be done with it, but as a stickler for style, what my little man wears says a lot about me.

So instead of opting for the synthetic Santa suit, I am weighing up festive slogan sweater or kitsch Christmas jumper. In a nutshell, "I saw Mummy kissing Santa Claus" versus fine knit Rudolf sweater... A dilemma believe it or not, that is becoming quite a stylish conundrum for us adults too this season. Cool slogan t-shirts (not to mention handbags), monogrammed scarves and novelty jumpers are all up there with glitzy mini dresses and seductive black lace, vying for a place in our winter wardrobes.

First off, slogan-wear offers a casual-cool approach to off-duty dressing. Witty or controversial, say what you think or have some fun, slogan tees are becoming quite the way of communicating, especially for the A-list. Jessie J recently teamed her leather trousers with a white t-shirt sporting the slogan 'I didn't know what to wear today so I put on this designer t-shirt', Cara Delevigne opted for 'Last clean t-shirt', while Jay-Z rocked a bold statement 'I Blame Society'.

The AW 14 catwalks were also hot tongued, with sharp and comical slogans and cool and collected powerful stand alone words emblazoned over tees, sweatshirts, dresses and bags. Henry Holland didn't beat around the bush with his white t-shirt sporting the caption 'Rich Bitch', Tom Ford went for a sports-luxe feel with a sequined dress version of his Tom Ford 61 t-shirt, and Moschino, well designer Jeremy Scott went the whole hog with models parading cereal packet slogans and nutrition labels on floor skimming gowns. The designer himself also stepped out for his bow in a t-shirt stating 'I don't speak Italian but I do speak Moschino'.

Phillip Lim, House of Holland, REDValentino, KENZO and Anya Hindmarch all let their clutches do the talking. Their playful slogans give every day and after dark clutches and bags, a cool and quirky edge, perfect for pepping up an LBD this festive party season and the ideal small talk conversation starters.

For something a little more sophisticated, get monogramming. With models including C.D. and S.W., that's Cara Delevingne and Suki Waterhouse, cocooning themselves in Burberry's monogrammed blanket coats and celebrities including Kylie, Sarah Jessica Parker, Helen Mirren and Justin Bieber all sporting Matalan's charity Alphabet scarves, wearing your initials is no longer the preserve of sports shirts, but the height of sophistication.

Novelty Christmas jumpers also fall into this category of newfound chic - no longer relegated to the 'unwearable presents from Granny' pile. Festive knits are a chic and sassy option, and even Harrods are calling them 'a festive staple'. Hand stitched festive motifs, embroidered snow flakes, delicate sequin stars, classic Fair Isle knits and even the more garish reindeers and Father Christmas' are all making a very chic appearance this winter.

So my decision is made. A fine knit Rudolf sweater for him and Phillip Lim's 'Totes Amaze' nude leather tote for me. Two of us sporting slogans would be a bit of trend overkill for a toddler party, and I certainly need a new bag.