Boutiques offer so much more than just a place to shop. Clientele can expect personalized service from experts who will remember your tastes and styles. VIP rooms are available for a more private shopping experience, and you can often expect treats and drinks as you make your selections.
Victoria Beckham, London
Victoria Beckham opened her first store at 36 Dover Street, London. The fashion designer, model and singer first began designing in 2008, was named designed of the year in UK in 2011, and just launched her first line of shoes during last month's New York Fashion Week. Her new store marks new territory for the English businesswoman, and there are plans for additional own-name stores from Beckham in the future. These stores build on the launch of her e-commerce site.
Elegant and posh (of-course), the store's sleek shelves and gold hanging chains hold all five of the different Victoria Beckham collections - Victoria Beckham ready-to-wear and Victoria, Victoria Beckham, Accessories, Eyewear and Denim.
Victoria Beckham has personally selected pieces for the store's launch, several of which are unique to 36 Dover Street and victoriabeckham.com customers. Exclusive sunglasses styles and a range of small leather goods will be introduced for the first time, including pocketed pouches, a wallet, and key chains – all in soft calf.
Want to visit?
Located at 36 Dover Street, London, W1S 4NH
Tel. +44 (0)207 042 0700
IWC Schaffhausen Elements Boutique, Hong Kong
Swiss luxury watch manufacturer IWC Schaffhausen unveiled its redesigned Elements Boutique in Hong Kong. After extensive refurbishment, the newly reopened boutique provides a beautiful shopping experience where clients can find the full range of IWC's product families, beautifully displayed as you enter. In addition, the shop is complete with a private lounge room for a more relaxed atmosphere.
IWC also has plans to launch its first UK boutique in London winter 2014.
Want to visit?
Located at Shop 2008B, Elements, 1 Austin Road West Tsim Sha Tsui, Kowloon, Hong Kong
Tel. +852 2829 2729
Richard Mille opened its first UK stand-alone boutique on Mount Street, Mayfair. The shop is hidden away from the busier shopping streets, and clients can expect a truly personalised experience. Richard Mille Europe Middle East and Africa CEO Peter Harrison said, "We are delighted to be part of this distinguished and vibrant area of London" and "our London Boutique will offer an additional opportunity to share experiences with the brand in an environment of ultimate luxury where product knowledge and customer service are at the optimum". Customers can expect a comprehensive product presentation ranging from sports watches and high performance timepieces to the newly launched ladies collection, limited editions and unique pieces.
Want to visit? Located at 90, Mount Street, London
Tel. +44 (0) 207 1234 155
Within the heart of Milan, Versace opens a new boutique located in the central Octagon of the Galleria Vittorio Emanuele II. To celebrate this opening, Versace is launching the Versace Ornamental Collection, a line of accessories adorned with a heat-impressed print motif referencing the designs of the Galleria itself. The design truly reflects the new location's look and feel. Versace has been highly involved in the restoration of the Galleria, and the boutique is a wonderful addition to the fashion capital of the world.
Want to visit? Located at The Galleria Vittorio Emanule, 20121 Milano, Italy
Van Cleef & Arpels, Dubai
Van Cleef & Arpels is back in the prestigious Dubai Mall, as their newest boutique has reopened. The newly refurbished Van Cleef & Arpels boutique gives customers an extensive selection of all their fine jewellery. The newest addition? A novel bridal suite has been introduced to the boutique to celebrate the love story of Estelle and Alfred, from which the brand was founded. This suite is perfect for any beautiful bride looking for fine jewelry. In addition, the boutique now hosts two VIP rooms for a personalised shopping experience. The structure of the boutique and the new additions provide a unique retail experience that showcases Van Cleef & Arpels' treasures in their glory.
Want to visit? Dubai Mall, Financial Centre Road, Dubai, United Arab Emirates
Tel. (971) 4 339 8001
Brioni is bringing a new digital service to the fashion world. The company officially opened a flagship store in Milan, and with this store comes an exciting new service – the Brioni Mirror. The mirror is an advanced technology designed to transform the traditional shopping experience into a new exclusive service. Using 3D technology to show virtual representations of what garments will look like in different fabrics and fits, the mirror is sure to bring a new level of customization. Francesco Pesci, CEO of Brioni said, "this opening marks the next phase of growth and evolution of Brioni. The flagship store in Milan is the biggest selling point of the brand in the world, with six tailors present full-time to the customer."
Want to Visit? Located at Via Gesù, 2-4, 20121 Milano, Italy
Tel. +39 02 7639 0086
Blancpain, London and New York
The oldest watch brand in the world has opened not one, but three new boutiques, as they continue to expand the Blancpain destinations. Two of these boutiques are located in London: their flagship store on New Bond Street as well as a franchise boutique in Harrods. The franchise is Blancpain's first in the UK. The flagship store has a traditional shopping area on the ground floor, but then offers an exclusive lounge and bar on the first floor where clients find a more peaceful atmosphere and expert advice from the staff.
The third new boutique is located on 5th Avenue in the heart of Manhattan, just half a block north of St. Partick's Cathedral. This is Blancpain's largest boutique on American soil, and sits in an area full of prestigious names and historical buildings including Saks Fifth Avenue, Versace, Louis Vuitton, and the St. Regis Hotel.
While each boutique offers unique charm, all three are committed to upholding Blancpain's delicate balance of tradition and innovation.
Want to visit? 3 new locations at
16 New Bond Street, London W1Y 9PF
Harrods Department Store Knightsbridge, London SW1X 7XL
645 5th Avenue, 10022 New York, NY
Audemars Piquet, Hong Kong
World famous basketball player and ambassador of the Swiss Haute Horology brand LeBron James recently paid a visit to the new Audemars Piguet in Hong Kong. Audemars Piguet, whose watches are purchased and rebranded by Tiffany & Co, Cartier and Bulgari, just opened their first self-owned boutique in Hong Kong. They offer priority access to see limited edition and exclusive pieces, as well as exclusive events for their boutique clientele.
Want to visit? Located at Shop 2040, Podium 2, IFC mall, 8 Finance Street, Hong Kong
Tel. +852 2818 0008